Behind the Scenes: Hosting a Brand Activation at Banshee House
What it actually takes to pull off a moment — and why the right venue makes all the difference.
If you’re a creative agency, a lifestyle brand, or someone just trying to bring a little something different to Denver’s scene, you know the feeling. You want the drop to feel fresh, the vibe to feel intentional, and the content to feel effortless. You want people to talk about it after. You want the footage to hit.
And most of all? You want it to feel real.
At The Banshee House, we’ve hosted some of the best brand activations in Denver — not by accident, but because this space is built for it. From kombucha brands and limited merch drops to curated tastings and immersive pop-ups, we’ve seen it all come to life between our brick walls and string-lit backyard.
Here’s a behind-the-scenes look at what it’s like to host your brand activation at Banshee — and why it might just be the perfect canvas for whatever you’re building next.
The Foundation: Good Bones, Great Layout
Most activations fail when the layout fights the concept. Ours doesn’t.
The Banshee House is a converted printing press with 2,000 square feet of flexible space and four main zones: a living room-style main area, a backyard with heaters, a moody upstairs lounge, and a gallery-like bath hall that’s often used for merch, art, or install moments.
It’s not sterile. It’s not precious. It’s meant to be used.
Whether you’re hosting a 3-day pop-up or a multi-week takeover, the floor plan works with you — and keeps guests moving organically through the experience.
Location, Location, RiNo
We’re in the thick of it — 2715 Larimer Street, right between 27th and 28th.
This isn’t a venue on the edge of town. It’s in the heart of RiNo, Denver’s most vibrant creative district. That means foot traffic, post-event hangouts, and a neighborhood that already knows how to show up for cool stuff.
Our past clients, from JuneShine to ODESZA, have specifically cited the block itself as part of the event’s success. Guests don’t just attend. They hang. They explore. They tag us on Instagram even before they walk in the door.
Case Study: ODESZA’s Pop-Up Shop
When ODESZA and Foreign Family Collective needed a Denver stop for their limited edition merch drop, they chose The Banshee House. And the results? Wild.
3 days of programming
1,500+ customers
$100+ average spend per person
Beat NYC and LA pop-up sales numbers
Custom installations and experiential zones
The Banshee team supported their logistics from start to finish. From setup to signage to on-site troubleshooting, our hands-on approach helped them do what they do best — show up for the fans.
Case Study: House of June by JuneShine
JuneShine took over Banshee for an 8-day activation that felt more like a living magazine than a branded event.
2,350 attendees
11,000 in-person impressions
35,000 reach on Instagram
Year 2: They came back for a month-long activation
From kombucha tastings and DJ sets to wellness programming and curated market vendors, the space flexed to support every part of their vision. And in a city like Denver, where community matters just as much as product, it landed.
What We Offer (Beyond the Walls)
We don’t just unlock the doors and hand you a map.
When you book a brand activation at The Banshee House, here’s what you get:
Pre-event consulting to shape the layout, timing, and impact
In-house AV, fast WiFi, and lighting that won’t wreck your footage
A collection of chairs and tables (that don’t look like corporate rentals)
Outdoor heaters and seasonal decor to match your moodboard
Vendor flexibility — bring your team, or we’ll loop you into ours
Hands-on support day-of to make sure it all runs right
We’re not a blank space. We’re a home for the weird, the beautiful, and the breakthrough.
What Makes It Work
Every activation is different. But the ones that really land share a few common threads:
The layout supports exploration
The brand story is embedded in the space
The location makes it easy to drop in and stay a while
The team on-site gives a damn
We built this house to host energy. If your campaign is rooted in connection, culture, or creativity, chances are we’re a good match.
Let’s Build Something That Lives Beyond the Post
If you’re a brand, agency, or artist planning an activation in Denver — and you want the kind of space that feels like a hidden gem — we’d love to show you around.
📍 Get to know the space
📸 View past events
📩 Request rates or book a walk-through
We’re ready when you are. The house awaits.
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